Tixters — Event Ticketing SaaS

Tixters needed to enter the highly competitive US event ticketing market with a robust, scalable platform. The challenge was not just building a checkout flow, but engineering a multi-faceted ecosystem that could handle sudden traffic spikes during high-demand ticket drops.

Organizers needed deep analytics dashboards, administrators required systemic oversight across all active events, and event door staff needed a flawless, offline-capable mobile check-in experience. All these distinct user interfaces had to read and write to a single, highly concurrent database without latency — a distributed systems problem most agencies treat as an afterthought.

The critical architectural constraint: every distinct client application — the organizer dashboard, the admin panel, the door staff check-in app, and the public buyer checkout — needed to be an entirely separate codebase sharing one unified backend API and data layer.

We architected the platform around a centralized Ruby on Rails backend API. This allowed us to separate concerns entirely, feeding accurate, consistent data to four distinct frontend applications simultaneously without duplication of business logic.

We prioritized strict database normalization to handle high write concurrency during ticket drops, and implemented deep Stripe Connect integrations for complex multi-party payout routing — allowing verified event organizers to receive funds directly without VeloceTech acting as a payment intermediary.

Development occurred in prioritized sprints: the buyer-facing checkout and QR generation pipeline shipped first, allowing real-world traffic testing under actual event conditions before the full organizer tooling was released. This approach validated the core infrastructure under load before exposing it to paying organizers.