Data-driven paid media scaled for precise ROAS.
We treat advertising as an engineering problem. Aggressive, unit-economic-focused campaigns across Meta and Google with server-side tracking and daily budget optimization.
Meta Ads Architecture
- Advanced Pixel and Conversions API (CAPI) server-side implementation
- Complex retargeting flows: LLA, custom audience stacking
- Dynamic Product Ads for Shopify catalog campaigns
- Creative testing frameworks: systematic A/B and multivariate rotation
Google Ads & Intent Capture
- Search, Shopping, and Performance Max campaigns
- Strict CPA and ROAS bidding strategy configuration
- Negative keyword sculpting and query segmentation
- Smart bidding portfolio strategies with seasonality adjustments
Analytics & Attribution
- Server-side Google Tag Manager configuration
- GA4 custom event taxonomy and funnel analysis
- Multi-touch attribution modeling in Looker Studio
- Real-time daily ROAS and POAS dashboards
Technologies we ship
Meta Ads ManagerMeta Conversions API (CAPI)Google AdsPerformance MaxGA4Google Tag Manager (Server-side)Looker StudioShopify
Typical Agency vs. VeloceTech
| Category | Typical Agency | VeloceTech |
|---|---|---|
| Goal | Vanity metrics — clicks, impressions, reach | Verifiable ROAS and POAS with daily unit economics review |
| Tracking | Client-side pixel only — degraded by iOS privacy changes | Server-side CAPI integration restoring full purchase signal |
| Budget Management | Set monthly budgets and leave them | Dynamic daily scaling: increase on ROAS+ days, pause on ROAS- days |
| Reporting | Monthly manual PDFs sent to client | Live Looker Studio dashboards updated daily |
| Creative | One set of creatives per campaign, rarely refreshed | Systematic creative rotation with performance-based kill criteria |