How to Reduce Meta Ads CAC Without Cutting Budget

In summary

• •Creative refresh cycles are the highest-leverage intervention for declining Meta Ads performance.
• •Server-side CAPI integration restores purchase signals lost to iOS privacy restrictions giving the algorithm better data.
• •Audience consolidation reduces learning phase fragmentation allowing the algorithm to optimize from a larger signal pool.
• •Incrementality testing reveals which spend is truly driving new customers versus those who would have converted anyway.
• •Broad targeting with strong creative outperforms narrow audience stacking in most consumer categories post iOS 14.